http://www.hotpotatosocialmedia.com/2013-social-media-predictions/
5 social media trends predicted for 2014.
Undersstanding what is ahead can help overcome frustrations.Here are top 5 predictions for where we are heading in social media in 2014
- Look for a shift toward visual storytelling through short-form video:Platforms like instagram, twitter's 15 seconds video make it instantly easy to create amd share this short-form content.
- Business will embrace the'fandom':Fondom is essentially the sub-culture of raving fans that exist within your overall customer base.This fans are going to contribute to your marketing, the ones who will promote your brand to other people.
- Google+ will continue to grow in size and importance:Google+ said it has 300 million monthly active users.Google+ is not only popular for social platform but its integration with google search results and google authoship make it a no brainer in 2014.
- There will be a bigger focus on context:It has been said that business need to focus on creating more content and that 'content is key'.But Rick thinks for 2014 their need to put out more content will be less important.
- More business will get into paid advertising:With so many brands using facebook to market their business, paid advertising will need to be a critical part of their social strategy if they want their content seen by more of their fans.Mulready, R.(2013)
